Wedding Planning Advice and Tips from the Experts in share their knowledge

14k white gold jewelry items, when properly rhodium plated, look exactly like the same items made in Platinum. Both are strong and durable metals suitable for normal jewelry wear. Both metals have a bright silver colored surface and are permanently tarnish-free; however, the Rhodium Plating on white gold is more scratch resistant that Platinum itself, so white gold holds its’ shiny polish longer.

Since the two (2) metals basically look alike, the decision of which to purchase is usually based on cost. Due to factors such as the cost of base metals (Platinum 2x pure gold), the fact that 14k gold is only 58% pure gold, the fact that Platinum items weighs almost twice as much as their gold counterparts, and the costly specialized casting equipment and procedures that are required to cast and finish Platinum, most Platinum items cost 4 to 6 times what an identical gold item would cost.

Since there is no visible difference, consumers can decide for themselves which they prefer.